About “HIRO”

By Kaz Hirouji

Hiro is a Japanese given name with multiple meanings, dependent on the characters used. 裕 means “abundant”. 寛 means “generous, tolerant” and 浩 means “prosperous.” As someone who has always struggled with doubt and uncertainty, I’ve always found myself feeling unmotivated. Being scared of failure only prevents self-growth. “Comfort is the enemy of progress” is one of the quotes that truly inspired me to start this brand. I created “Hiro” to invoke the same feeling in others, so we can all emerge as prosperous.